BRAND CHECKS
LingoNova can provide research services in a specific region, country or language where the client hopes to increase its presence in. Through research, we are also able to provide information on the positioning of the brand within the specific market place and determine how it measures up with its competitors. The research will also highlight any confusion that the brand could potentially cause due to cultural differences - avoiding any expensive (and potentially embarrassing) rebranding further down the line!
International Brand Checking Service
Marketing a new product or service is hard enough at the best of times. Choosing a brand name can take months and a big chunk of your budget. Just imagine what would happen if after all that work, you realize that you could not market your product internationally because it had all kinds of issues.
Here are just a few of the possible pitfalls:
- The name is already in use
- The chosen brand name has an offensive meaning in the target country
- The colours chosen are not suitable in the target country
- The brand name does not translate well and the meaning is changed
- The product is culturally offensive
All the hassle with marketing, PR, merchandising and production could have been saved if only LingoNova's International Brand Checking Service has been employed.
The service is simple. LingoNova gives ten in-country linguists a list of 20 questions about the brand or name. The questions can be supplied by the customer or use LingoNova's standard set of questions. Our multilingual staff go though the list and research the answers for you. All our brand checkers live in the target country ,so they have an in-depth knowledge of the country and culture.
We will send all the completed questionnaires back to you to help you make your decision. If you have further questions, we will be glad to help you.
